Marketing Leadership That Delivers Measurable Growth
Northbound Growth Advisory helps established businesses turn marketing into a predictable growth engine — combining executive-level strategy with hands-on execution across SEO, paid media, email, and conversion optimization.
Executive-Level LeadershipMulti-million-dollar budgets managed
Industry-Agnostic ExperienceSaaS, ecommerce, healthcare & more
Accountable to KPIsSuccess metrics agreed before work begins
A Growth Partner, Not Another Vendor
Led by a marketing executive who has managed multi-million-dollar budgets and built growth teams across SaaS, ecommerce, healthcare, and professional services — Northbound becomes an extension of your team, accountable for results.
Led by an executive who has answered for the results.
A career spent inside businesses rather than inside agencies: leading marketing teams, hiring and managing agencies and vendors, and overseeing multi-million-dollar budgets.
Multi-million-dollar budgets
Overseen from inside the business, not from an agency seat.
Cross-sector experience
SaaS, ecommerce, healthcare, technology, and professional services.
Canada and the United States
Serving growth-minded businesses across both markets.
Serving growth-minded businesses across Canada and the United States
Marketing that produces activity is easy. Marketing that produces revenue takes leadership.
Executive-level experience across SaaS, ecommerce, healthcare & professional services
Most businesses don’t struggle because they’re doing nothing — they struggle because their marketing lacks strategy, accountability, and coordinated execution.
Northbound Growth Advisory was built to fix that. We work as your senior growth partner, combining strategy, specialized execution, and marketing leadership: identifying the opportunities that matter, prioritizing the initiatives that move revenue, and directing execution across every channel — with clear objectives, success metrics, and measurable KPIs from day one.
Daniel Climans — Founder & PrincipalNorthbound Growth Advisory
Strategy first. Accountability always.
Diagnose before we prescribe
Every engagement starts with your business, data, and economics — not a pre-packaged service pitch.
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Every engagement has defined KPIs
Objectives, success metrics, and timelines are agreed before work begins — so results are measured, not debated.
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One team across every channel
SEO, paid, email, web, and analytics working from one strategy — with one accountable point of contact.
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Clarity
A single, prioritized growth plan instead of disconnected channels, vendors, and opinions.
Leadership
Senior ownership of strategy, quality, and communication — one accountable point of contact.
Measurable Growth
Progress against the KPIs we agreed on, reported in business terms — not activity summaries.
Every engagement begins with clearly defined outcomes.
Where appropriate, we’ll put our fees behind the results we agree to deliver.
Objectives agreed before work begins
Success metrics and timelines are set at the start, so results are measured, not debated.
Reporting tied to business outcomes
Clear KPIs agreed up front, with revenue and ROI reported wherever they are measurable.
Engagements scoped to your stage
Advisory only, fractional leadership, or full strategy plus execution.
Three growth pillars, one integrated engine.
Engage a single service, or let Northbound lead all three as one plan.
Explore Our ServicesGrowth Leadership & Strategy
Senior ownership of strategy, priorities, and budgets, with a documented plan your team can execute against.
Fractional Marketing LeadershipGrowth Strategy & ConsultingDemand & Acquisition
The channels that bring qualified demand: organic search, local visibility, paid media, and integrated lead generation.
SEO & AI Search VisibilityLocal SEOGoogle Ads Strategy & ManagementDemand GenerationConversion & Retention
Turning traffic and existing customers into revenue through lifecycle marketing, testing, and clear measurement.
Email Marketing & AutomationConversion Rate OptimizationAnalytics & ReportingWebsite Design & DevelopmentA track record built on measurable outcomes.
Two engagements where the numbers tell the story. Both reflect work led directly by Northbound’s founder.
StickerYou
Director of Digital Marketing
Challenge
Organic search was in sustained decline, and paid spend was growing faster than the return it produced.
Approach
Rebuilt the organic strategy around commercial-intent keywords, expanded coverage across the catalogue, and restructured paid search around efficiency rather than volume.
Alongside +50% users and +43% sessions, 50,000+ keyword ranking improvements, and SEM revenue up 14.45% year over year with ROAS improved 9.34%.
One2 Menu
Customer acquisition & conversion strategy
Challenge
The original Google Ads campaign was paying more than $10 per click, which put profitable acquisition out of reach.
Approach
Reworked keyword strategy, bidding, geographic targeting and scheduling, tested competitive terms, and drove Quality Score up until the economics inverted.
Demand generation, inbound marketing, paid search and outbound sales run as one acquisition system, taking the product from launch to a paying subscriber base.
Led by someone who has sat on your side of the table.
Before founding Northbound, Daniel Climans spent his career inside businesses: hiring agencies, evaluating vendors, leading marketing teams, and answering for multi-million-dollar budgets. That perspective shapes how Northbound works. We know what a marketing investment has to return, because we have had to defend one.
- Direct access to senior leadership — no account-manager layers
- Clear objectives, success metrics, and KPIs from day one
- Flexible engagements: advisory only, or strategy plus execution
A proven path from first call to measurable growth.
01
Discovery & Growth Audit
We start with your business, not our services: goals, economics, current marketing, and data. You get an honest assessment of what’s working, what isn’t, and why.
02
Strategy & Roadmap
We build a prioritized growth plan — channels, budgets, timelines, and KPIs — designed around the fastest measurable path to revenue.
03
Execute, Measure, Scale
We lead execution across the channels that matter, report against the KPIs we agreed on, and double down on what performs.
Industries We Serve
SaaS & Technology
Pipeline, product-led growth, and demand programs built for recurring revenue.
Ecommerce & DTC
Profitable acquisition, retention, and conversion across the full funnel.
Healthcare & Clinics
Patient acquisition that respects compliance and builds lasting trust.
Professional Services
Authority-building marketing that turns expertise into qualified inquiries.
Home & Trade Services
Local visibility and lead flow that keeps crews booked and busy.
B2B & Manufacturing
Long-cycle demand generation that keeps your sales team supplied.
Insights
Commercial How to Choose a Marketing Agency: A Buyer’s Guide From Someone Who’s Hired Dozens
Before founding Northbound, Daniel Climans spent years on your side of the table: hiring agencies, managing th…
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Commercial Google Ads Audit Checklist: 12 Places Wasted Spend Hides
Most Google Ads accounts leak money in the same dozen places. Some leaks are small and chronic; some quietly c…
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Executive The 7 Numbers Every CEO Should See on a Marketing Report
Most marketing reports are written to be approved, not to be used. They lead with impressions, celebrate engag…
Read Article
Interested in working together? Let’s talk.
Tell us about your business and goals. We’ll review your current marketing before the call and show up with real observations — not a sales pitch.